Global UX / Marketing Research for Tatsumura Textile, a Long-Established Textile Brand Since 1894
Branding: Yu Furuya (Ikimono)
Planning, Research Direction, SEO Consulting, Project Management: Tsubasa Yasuda (Number X)
Interviews: Sekai e Bokan
Translation: Yasutaka Iwata (Number X)
View Website of Tatsumura Art Textile (English)
UX / marketing research on overseas users for Tatsumura Textile, a long-established textile brand that, since its founding in 1894, has established a new field called "art textiles" through the research and restoration of woven fabrics and the creation of original obi. Led by Ikimono, which handled the branding scope, we first defined hypothetical personas of overseas users, and then carried out quantitative analysis (SEO competitor research and keyword design, and research on website UI / UX and e-commerce features) and qualitative analysis (interview design and in-depth interviews). Based on this research data, we then designed personas and proposed measures, categorized by output into Marketing / PR / UI (e-commerce features) / Content / Product.