Owned Media & Content Production

Turn your brand assets into
content that connects.

We edit the information buried inside your company into content that reaches readers, and deliver it through owned media and your website. From building a media strategy and launching a team, to producing articles, videos, and documents, running social media, and analyzing and improving after publication. Editors and a producer certified as a Web Analyst work alongside you, so the work does not end at production.

Talk to us about Owned Media & Content Production
  1. Strength 01

    Editors who reshape your story so it connects

    Our team includes editors with interviewing and editing experience, led by our CEO, who served as deputy editor of an owned media outlet at an operating company. We draw out what readers want to know from internal documents and the words of your staff, and turn it into articles, videos, and documents.

  2. Strength 02

    One team from strategy to production to operations

    Under an advisory contract, we support everything from the media concept and KGI/KPI to the operating structure. A producer certified as a Web Analyst works with our marketing team and designs with improvement after launch in mind.

  3. Strength 03

    Built to be found in search and AI search

    We identify SEO issues and create articles that get read through search. We check site implementation against our own checklist of more than 200 UX and implementation items. In this site’s redesign, we also prepared structured data and a guide file for AI (llms.txt). We help you build media that can be found in the age of AI search.

You have something to say,
but it is not getting across.

If you are thinking, "We want to start owned media but do not know what to decide first," or "We write articles but nobody reads them," come talk to us at that stage. Together we sort out what to say, to whom, and how to deliver it. We help from creating articles, videos, and social posts to improving them after publication.

Start with a consultation

Clients

Clients we have worked with

Worries

Do any of these sound familiar?

  • We want to start owned media but do not know what to decide first
  • We write articles but have no sense that anyone reads them
  • We cannot keep updating, and social media is too much on top of that
  • We have things to say internally but cannot put them into words
  • Traffic has grown, but it does not lead to inquiries or hiring

If even one applies to you, feel free to contact us.

What we do

How Number X can help

  1. 01

    We decide what to deliver, and to whom

    We sort out the purpose of the media and its readers, then decide the themes and policy.

  2. 02

    We create content that connects

    Through interviews and editing, we turn your company’s appeal into articles, videos, documents, and social posts.

  3. 03

    We build a system you can keep up

    We set up the update workflow, rules, and ways to read the numbers, and stay with you through improvement after publication.

Examples

Here is how your communication can change

  • Hiring

    NowJob seekers do not see what makes the company appealing

    With contentEmployee interview articles deliver the words of the people who work here

  • Service introduction

    NowWe can only explain our product in technical terms

    With contentCase studies and explainer articles put it into the customer’s words

  • Lead generation

    NowWe rely heavily on ads, and costs add up

    With contentArticles that get read through search keep bringing new visitors

  • Social media

    NowPosting does not last, and reactions are few

    With contentWe edit articles and internal news into posts made for social media

These are just a few examples. We will work out how to proceed together, based on your goals.

Flow

How consultations work

  1. STEP 1Contact usUse the form below to tell us what is troubling you, even in a single sentence.
  2. STEP 2We listenWe ask about your current efforts and challenges, without using technical jargon.
  3. STEP 3Proposal and kickoffWe propose what to work on, how to proceed, and a quote. We begin only after you are satisfied.

FAQ

Frequently asked questions

Is it all right if we have no one in charge internally?

Yes. From planning to production and operations, we help in a way that fits your internal setup.

How much of the operations can we hand over?

We take on whatever range you wish, from setting the media policy, to planning and producing articles, videos, and documents, to posting on social media, to improvements based on web analytics. We can also share the work with your internal staff.

Can we ask just for article production?

Yes. We also accept requests for the production of articles, videos, or documents alone.

Can you also run our social media?

Yes. We help from setting the account policy to planning and producing posts and reviewing the numbers.

Can you review media we already have?

Yes. We identify the issues with your current media and think through the improvement approach with you.

How much does it cost?

It depends on the scope of work, so we prepare a quote after hearing from you.

Start with a consultation

Service

Main services

  1. 01Strategy

    We want to start owned media but do not know what to decide first

    Owned media strategy and concept design

    Starting from your marketing and branding goals, we decide who the media serves and what it delivers. We put the communication design, media concept, and KGI/KPI into words.

    • Communication design
    • Media concept development
    • KGI/KPI design
  2. 02Structure

    Updates stall, or quality varies by person

    Operating structure and rules

    We create an editorial policy and writing guidelines so that internal and external teams keep the same quality. The workflow and roles are designed for your stage, such as launch or moving operations in-house.

    • Operating scheme design
    • Editorial policy
    • Writing guidelines
    • Team building
  3. 03Improvement

    We have more articles, but cannot tell if they deliver results

    Issue analysis and growth design

    Using web analytics, we identify issues in editing, UI/UX, and SEO. We design content touchpoints so that readers read and then take action.

    • Identifying editorial, UI/UX, and SEO issues
    • Content touchpoint design
    • Web analytics consulting
  4. 04Production

    We want media and a site we can keep running for years

    Planning and production of owned media and websites

    We plan and produce owned media and corporate or service sites, designed from marketing, editorial, and analytics perspectives with operation after launch in mind.

    • Owned media planning and production
    • Corporate and service site planning and production
  5. 05Content

    We have the information in-house but have not made it into content that connects

    Planning and production of articles, videos, and documents

    We rebuild and edit the information assets buried in your company into content that connects, expressed in words and design.

    • Article planning and production
    • Video planning and production
    • Infographic planning and production
    • DTP (brochures, catalogs, white papers, etc.)
  6. 06Social

    We started on social media but do not know what to post

    Social media strategy and operations support

    We edit your owned media articles and company news into formats that work on social media. We support everything from account policy to post planning, production, and reviewing the numbers.

    • Social media strategy and account design
    • Post planning and production
    • Operating rules
    • Analysis and improvement
  7. 07SEO

    Our articles cannot be found in search or AI search

    SEO and AI search readiness

    We research keywords and search intent to plan articles, and prepare structured data and internal links. We also design how to present information so that it is more likely to be cited in AI search.

    • Keyword and search intent research
    • Article SEO design
    • Structured data and internal links
    • AI search (AIO) readiness
  8. 08Management

    Too many people are involved and the project is not moving

    Project management

    We organize everything from setting goals to defining requirements and breaking down tasks, and take charge of project progress.

    • RFP creation and requirements definition
    • WBS design
    • Progress management, facilitation, and direction

Advisory editing service "Editorial X"

A subscription service specializing in editorial work that supports your business communication as a whole. Based on your strategy, we map out a course and support the design and production quality of content such as owned media, social media, websites, videos, and documents.

Editorial X website (external site)

Flow

How we work (an example)

  1. STEP 1Clarify issuesWe listen to your goals and current communication, and decide what the media should solve.
  2. STEP 2Strategy and designWe decide the concept, readers, KGI/KPI, and editorial policy.
  3. STEP 3Build the structureWe set up the workflow, roles, and guidelines.
  4. STEP 4Plan and produceWe plan and produce articles, videos, documents, and sites.
  5. STEP 5Analyze and improveUsing web analytics, we revisit the plans and user paths.
Talk to us about how we work

Works

Member

Members of Owned Media & Content Production

Tsubasa Yasuda
CEO / AI Producer / FDE / Project ManagerTsubasa Yasuda
Number X, Inc. CEO / DeeTeller, Inc. CCO. As a web producer, project manager, and growth hacker at a design consulting firm (now part of the Monstarlab Group), worked on owned media, websites, and content production for companies listed on the First Section of the Tokyo Stock Exchange. From 2018, at SoftBank Corp.’s Public Relations Division, worked as deputy editor-in-chief on project management, growth hacking, and editing for owned media. Alongside that work, founded Number X, Inc. (Number X) in March 2021. Became Director and CCO of DeeTeller, Inc. in February 2022. From 2022 to 2023, served as Director and CMO of YourTrade, Inc., a startup running a cross-border business.
Assets:#PR #OwnedMedia #GrowthHacking #Producing #ProjectManagement #WebDirection #IA #UI #UX #WebAnalytics #Editing #B2BMarketing
Keisuke Nagasoe
Product Manager / Project ManagerKeisuke Nagasoe
Has handled direction and project management on many large, medium, and small projects. With varied experience as a consultant, director, engineer, designer, and in sales and marketing, he has driven many web development and operations projects. Most recently, as a product manager, he has worked on direction, project management for large projects, and business improvement consulting. He has extensive experience as a project leader, including overseeing partners from multiple companies.
Assets:#BusinessImprovementConsulting #ProductManagement #ProjectManagement #Direction #WebDirection #IA
Yosuke Kono
Art Director / DesignerYosuke Kono
Started his career in 2006 as a graphic designer, devoting himself to graphic design such as logo creation, in-facility signage, and visual production. From 2012, at Hakuhodo i-studio, he worked solely on digital creative projects such as large-scale corporate sites, landing pages, social media operations, and apps. In 2022, he founded the design studio YO Inc. From graphic design to digital communication, he draws on the skills and perspective he has developed to support a wide range of companies and brands through creative work.
Assets:#CreativeDirection #ArtDirection #Design #UI #UX
Muneyoshi Kitani
Editor / SNS ConsultantMuneyoshi Kitani
Born in Kanagawa Prefecture in 1981. After graduating from Tokai University’s School of Engineering, where he studied power machinery engineering, he studied editing at Japan Journalist College and began his career as a freelance editor and writer in 2006. In addition to reporting and writing, editing, and direction work, he has been involved from the start in media operations and corporate branding, and from 2014 he began taking part in running social media such as Facebook and Twitter (now X). After founding type-e in March 2019, he has handled web and social media support for IT- and marketing-related companies, centered on his specialty, the automotive industry. He is also active as an automotive editor and automotive columnist.
Assets:#SocialMediaConsulting #SocialMediaPlanning #Editing #Writing

Contact

For inquiries about Owned Media & Content Production, please use this form. “Project inquiry” is already selected as the type of inquiry.

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