Digital PR Consulting

Bring your brand assets
to more people.

We support the PR (public relations) of companies and services, from strategy to hands-on work. Under an advisory contract, we build your PR strategy and stay with you through team launch, structure building, press releases, and media outreach. We are especially strong at the early launch stage and when you are building an in-house team.

Talk to us about Digital PR Consulting
  1. Strength 01

    Members who understand corporate PR and decision-making

    Our team includes a PR consultant who handled external communications at Recruit, and our CEO, who served as deputy editor of an owned media outlet at an operating company. We draw on the views of executives, middle management, and frontline staff, and on how decisions are made inside a company, to build PR plans you can actually carry out.

  2. Strength 02

    Set KGI/KPI to drive results

    With P&L and KPIs in mind, we first decide how PR efforts will lead to business results. In developing a PR strategy, we start by designing the KGI/KPI and also prepare the indicators used for review.

  3. Strength 03

    From release to web and content, in one stream

    We handle not only press releases and press materials but also the planning and production of the websites and content that receive the attention, all in one team. We also developed our own tool, "AI Press Release X," which uses generative AI to create press release templates.

A good service,
but still not well known.

If you are thinking, "We want to start PR but do not know where to begin," or "We send press releases but get no response," come talk to us at that stage. We organize what you want to say, shape it so it reaches the media and the world, and help you through to announcement.

Start with a consultation

Clients

Clients we have worked with

Worries

Do any of these sound familiar?

  • We have no PR person, or one person cannot keep up
  • We send press releases but they are not picked up
  • We do not know what to turn into news
  • We have no connections with the media
  • We cannot explain PR results well inside the company

If even one applies to you, feel free to contact us.

What we do

How Number X can help

  1. 01

    We decide what to say

    We organize the strengths of your company and services and find angles that make news.

  2. 02

    We shape it and send it out

    We create press releases and materials, and even handle outreach to the media.

  3. 03

    We make PR sustainable

    We set up how to set goals and release rules, so you can keep PR going in-house.

Examples

Here is how your PR can change

  • Press releases

    NowWe do not know how to write them, and it takes time to publish

    With PRWith set formats and rules, we publish each time without hesitation

  • Media

    NowWe send them but get no response

    With PRWe change the angle for each outlet and reach out individually

  • Internal reporting

    NowWe cannot explain PR results

    With PRWe set goals and indicators and review with numbers

  • Website

    NowEven when we get attention, the site misses the opportunity

    With PRWe prepare a landing page and connect it to inquiries

These are just a few examples. We will work out how to proceed together, based on your goals.

Flow

How consultations work

  1. STEP 1Contact usUse the form below to tell us what is troubling you, even in a single sentence.
  2. STEP 2We listenWe ask about your current efforts and challenges, without using technical jargon.
  3. STEP 3Proposal and kickoffWe propose what to work on, how to proceed, and a quote. We begin only after you are satisfied.

FAQ

Frequently asked questions

Is it all right if we have no PR person?

Yes. From building the strategy to hands-on work like writing releases and reaching out to the media, we help in a way that fits your internal setup.

Can we ask just for press release writing?

Yes. We also accept requests for the production of releases or press materials alone.

Can you guarantee interviews or coverage?

Coverage is up to the media, so we cannot promise it. We think together about angles and delivery methods that are more likely to be picked up.

How much does it cost?

It depends on the scope of work, so we prepare a quote after hearing from you.

Start with a consultation

Service

Main services

  1. 01Organize

    We want to start PR but do not know where to begin

    Interviews and assessment of the current situation

    We learn about your company, competitors, management strategy, and internal structure, and organize what you want PR to solve.

    • Understanding the company and competitors
    • Understanding management strategy and structure
    • Organizing PR issues
  2. 02Strategy

    PR goals and priorities are not set

    PR strategy development

    We design the KGI/KPI and create an action plan for who to tell, what, and in what order.

    • KGI/KPI design
    • Action plan creation
    • Team building
  3. 03Rules

    The way releases are written and their quality vary

    Creating press release guidelines

    We put the way to write and review releases into guidelines, so that your company can publish releases of consistent quality.

    • Press release guideline creation
    • Review and approval flow design
  4. 04Media

    We do not know how to get covered by the media

    Media outreach

    We build a media list, think of an angle for each outlet, and approach them individually by phone or email.

    • Media list creation
    • Individual outreach (phone, email, etc.)
  5. 05Materials

    We do not have materials that lead to coverage

    Planning and production of press materials

    We plan and produce press materials such as company profiles, press releases, proposals, and white papers.

    • Company profile
    • Press release
    • Proposals and white papers
  6. 06Web

    There is no page to receive visitors after an announcement

    Planning and production of websites and content

    We plan and produce the websites and content that receive visitors from releases and coverage, turning buzz into business results.

    • Website planning and production
    • Content planning and production
  7. 07Analysis

    We cannot see the effect of our PR

    Web analytics and results review

    We define analytics requirements and design tags, then review how PR efforts led to site visits and inquiries.

    • Analytics requirements and tag design
    • Google Analytics setup and verification
    • Results review
  8. 08AI

    We do not have enough time to write releases

    Release creation with generative AI

    Drawing on what we learned developing "AI Press Release X" in-house, we set up a flow where generative AI creates a draft and a person checks and finalizes it.

    • Drafting with generative AI
    • Designing the human review flow

Generative AI tool for press releases, "AI Press Release X"

A free tool that generates a press release template just by entering the required information into a form. Number X developed it in-house.

AI Press Release X website (external site)

Flow

How we work (an example)

  1. STEP 1InterviewsWe learn about your company, competitors, management strategy, and internal structure.
  2. STEP 2Develop the strategyWe decide the KGI/KPI, and who to tell, what, and in what order.
  3. STEP 3Structure and rulesWe set up the team and release guidelines.
  4. STEP 4Announce and approachWe create releases and materials and deliver them to the media.
  5. STEP 5Review and improveUsing indicators and web analytics, we decide the next steps.
Talk to us about how we work

Works

Member

Members of Digital PR Consulting

Tsubasa Yasuda
CEO / AI Producer / FDE / Project ManagerTsubasa Yasuda
Number X, Inc. CEO / DeeTeller, Inc. CCO. As a web producer, project manager, and growth hacker at a design consulting firm (now part of the Monstarlab Group), worked on owned media, websites, and content production for companies listed on the First Section of the Tokyo Stock Exchange. From 2018, at SoftBank Corp.’s Public Relations Division, worked as deputy editor-in-chief on project management, growth hacking, and editing for owned media. Alongside that work, founded Number X, Inc. (Number X) in March 2021. Became Director and CCO of DeeTeller, Inc. in February 2022. From 2022 to 2023, served as Director and CMO of YourTrade, Inc., a startup running a cross-border business.
Assets:#PR #OwnedMedia #GrowthHacking #Producing #ProjectManagement #WebDirection #IA #UI #UX #WebAnalytics #Editing #B2BMarketing
Keisuke Nagasoe
Product Manager / Project ManagerKeisuke Nagasoe
Has handled direction and project management on many large, medium, and small projects. With varied experience as a consultant, director, engineer, designer, and in sales and marketing, he has driven many web development and operations projects. Most recently, as a product manager, he has worked on direction, project management for large projects, and business improvement consulting. He has extensive experience as a project leader, including overseeing partners from multiple companies.
Assets:#BusinessImprovementConsulting #ProductManagement #ProjectManagement #Direction #WebDirection #IA
Nanako Akiyoshi
PR Consultant / PR PlannerNanako Akiyoshi
Holds a master’s degree in War Studies from King’s College London, University of London. Joined Recruit Co., Ltd. in 2007, where she mainly handled external PR and branding. At a subsidiary, she held roles that included building the PR function from scratch and corporate planning. After leaving in 2015, she helped set up the Singapore entity of a health-tech venture, relocating to Singapore alone with her then five-year-old child. After returning to Japan and working at a strategy consulting firm, she founded JAYID, a strategic PR consulting company, in 2018.
Assets:#PRStrategy #GlobalPR #StartupPR #InternalCommunications #MediaRelations

Contact

For inquiries about Digital PR Consulting, please use this form. “Project inquiry” is already selected as the type of inquiry.

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