Global Communication Support

Connect brands and people
across the sea.

We design communication across countries and languages, for both outbound and inbound. We capture customer insights through overseas market research, turn them into marketing and PR initiatives, and carry them out. With "Sekai Writer X," in which we work with Japanese marketers and writers active around the world, we also handle local research and content production.

Talk to us about Global Communication Support
  1. Strength 01

    Understand overseas customers with quantitative and qualitative research

    We combine quantitative research, such as search data and competitor site analysis, with qualitative research such as interviews, to test hypotheses about overseas customers. In research for overseas users of a long-established textile brand, we handled everything from designing personas to identifying initiatives.

  2. Strength 02

    Connect research to initiatives and execution

    We do not stop at research. We organize initiatives by output, such as marketing, PR, websites, and content, and carry them out.

  3. Strength 03

    Work with writers around the world

    Through "Sekai Writer X," we work with Japanese marketers, writers, and bloggers active around the world to do locally rooted research and create content.

You want to reach overseas,
but do not know where to start.

If you are thinking, "We want customers overseas to know our products," or "We want to attract more visitors to Japan," come talk to us at that stage. We study the local market and customers, think together about the words and delivery methods that connect, and help you through to communication.

Start with a consultation

Clients

Clients we have worked with

Worries

Do any of these sound familiar?

  • We do not really know overseas markets or customers
  • We have no overseas site or communication
  • Our text is only translated and does not resonate locally
  • We do not know what visitors to Japan are looking for
  • We do not know how to approach PR overseas

If even one applies to you, feel free to contact us.

What we do

How Number X can help

  1. 01

    We study the local situation

    We research the market, competitors, and customers’ voices to find the right audience and angle.

  2. 02

    We shape it to connect

    Working with writers who know local conditions, we create sites and articles from a local point of view.

  3. 03

    We communicate and review

    We carry out marketing and PR initiatives and improve them as we watch the response.

Examples

Here is how your communication can change

  • Website

    NowA translated Japanese site is hard to use

    Through a local lensWe redesign pages and user paths from the overseas user’s point of view

  • Search

    NowWe cannot be found in overseas search

    Through a local lensWe research keywords for each country and create articles that can be found

  • Articles

    NowWe do not know which topics resonate locally

    Through a local lensWe create articles from a local point of view with writers who live there

  • Inbound

    NowSatisfaction among visitors to Japan is not improving

    Through a local lensWe collect customers’ voices and improve services and communication

These are just a few examples. We will work out how to proceed together, based on your goals.

Flow

How consultations work

  1. STEP 1Contact usUse the form below to tell us what is troubling you, even in a single sentence.
  2. STEP 2We listenWe ask about your current efforts and challenges, without using technical jargon.
  3. STEP 3Proposal and kickoffWe propose what to work on, how to proceed, and a quote. We begin only after you are satisfied.

FAQ

Frequently asked questions

Is it all right if this is our first time communicating overseas?

Yes. We help from the stage of deciding which countries and regions to reach and what to deliver.

Which countries and languages can you support?

Depending on your request, we work with writers and partners who know local conditions. Please start by telling us the countries or regions you want to reach.

Can we consult on inbound (visitors to Japan)?

Yes. We help from research on visitors’ voices to improving communication and initiatives.

How much does it cost?

It depends on the scope of work, so we prepare a quote after hearing from you.

Start with a consultation

Service

Main services

  1. 01Research

    We do not know overseas markets or customers

    Overseas market research (global research)

    We study the markets, competitors, and customers in the countries and regions you want to enter, and sort out which markets and angles to pursue.

    • Market and competitor research
    • Customer hypothesis (persona) design
    • Interview design and execution
  2. 02SEO

    We cannot be found in overseas search

    Global SEO research and design

    We research search keywords and competitors by country and language, and design the site and content so that overseas users can find you.

    • Keyword and competitor research
    • Multilingual site SEO design
  3. 03Evaluation

    We cannot tell what is hard to use on our overseas site

    Global heuristic analysis

    From the perspective of overseas users, we evaluate the site’s UI/UX and the path to purchase, and identify what to fix.

    • UI/UX evaluation
    • E-commerce feature review
    • Improvement recommendations
  4. 04Inbound

    We do not know what visitors to Japan want

    VOC research for inbound

    We collect and analyze the voice of visitors to Japan (VOC: Voice of Customer) and use it to improve products, services, and communication.

    • Collecting and analyzing visitors’ voices
    • Turning findings into initiatives
  5. 05Production

    We have no brand site or e-commerce site for overseas

    Planning and production of cross-border brand and e-commerce sites

    We plan and produce multilingual brand sites and e-commerce sites for overseas users.

    • Cross-border brand site planning and production
    • Cross-border e-commerce site planning and production
    • Multilingual support
  6. 06Content

    Our communication does not resonate with local people

    Planning and production of global content

    Working with writers who know local conditions, we plan and produce articles and content that reach overseas readers.

    • Local research and interviews
    • Article planning and production
  7. 07PR

    We do not know how to approach PR overseas

    Planning and execution of marketing and PR initiatives

    Based on the insights captured through research, we plan marketing and PR initiatives and carry them out.

    • Initiative planning
    • PR execution
    • Results review
  8. 08Management

    Many parties at home and abroad make it hard to proceed

    Project management

    In projects that include overseas stakeholders, we handle everything from setting goals to progress management.

    • Requirements definition
    • Progress management and direction

Global content x PR service "Sekai Writer X"

A global content solution that works with Japanese marketers, writers, and bloggers active around the world to do local research and content production.

Sekai Writer X website (external site)

Flow

How we work (an example)

  1. STEP 1Design the researchWe decide the countries and regions to reach and the hypotheses to test.
  2. STEP 2ResearchWe study markets, competitors, and customers, quantitatively and qualitatively.
  3. STEP 3Plan initiativesWe organize initiatives for marketing, PR, web, and content.
  4. STEP 4Produce and executeWe create sites and content and carry out the initiatives.
  5. STEP 5Review and improveWe watch the response and revisit initiatives and communication.
Talk to us about how we work

Works

Member

Members of Global Communication Support

Tsubasa Yasuda
CEO / AI Producer / FDE / Project ManagerTsubasa Yasuda
Number X, Inc. CEO / DeeTeller, Inc. CCO. As a web producer, project manager, and growth hacker at a design consulting firm (now part of the Monstarlab Group), worked on owned media, websites, and content production for companies listed on the First Section of the Tokyo Stock Exchange. From 2018, at SoftBank Corp.’s Public Relations Division, worked as deputy editor-in-chief on project management, growth hacking, and editing for owned media. Alongside that work, founded Number X, Inc. (Number X) in March 2021. Became Director and CCO of DeeTeller, Inc. in February 2022. From 2022 to 2023, served as Director and CMO of YourTrade, Inc., a startup running a cross-border business.
Assets:#PR #OwnedMedia #GrowthHacking #Producing #ProjectManagement #WebDirection #IA #UI #UX #WebAnalytics #Editing #B2BMarketing
Nanako Akiyoshi
PR Consultant / PR PlannerNanako Akiyoshi
Holds a master’s degree in War Studies from King’s College London, University of London. Joined Recruit Co., Ltd. in 2007, where she mainly handled external PR and branding. At a subsidiary, she held roles that included building the PR function from scratch and corporate planning. After leaving in 2015, she helped set up the Singapore entity of a health-tech venture, relocating to Singapore alone with her then five-year-old child. After returning to Japan and working at a strategy consulting firm, she founded JAYID, a strategic PR consulting company, in 2018.
Assets:#PRStrategy #GlobalPR #StartupPR #InternalCommunications #MediaRelations
Yota Nakamura
Travel Writer / Writing Consultant / ModelYota Nakamura
Travel writer, travel essayist, writer, and model. Born in Yokosuka in 1987. Graduated from Waseda University, then worked as an overseas tour conductor and an editor at a travel information magazine before going freelance. Has traveled 1,200 km on foot from Tokyo to Hakata and 10,000 km around the world by bicycle. Wrote a serialized travelogue for Asahi Shimbun Digital. Runs “Writer Consulting,” which trains novice writers to become professionals, and has coached about 100 writers so far. His travel writing activities have also picked up pace, and he has visited 41 countries to date, including France, Dubai, Finland, and Australia.
Assets:#Travel #WritingConsulting #Writing

Contact

For inquiries about Global Communication Support, please use this form. “Project inquiry” is already selected as the type of inquiry.

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