A foundation people love and
understand, made appealing.
A producer certified as a Web Analyst works with our marketing team to plan and produce owned media and websites. We design from multiple perspectives, including marketing, editing, and analytics, and shape a UX (user experience) built not just to be finished but to be operated for the long term.
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Strength 01
Combine marketing, creative, and content
UX and directory design from a marketing viewpoint, globally standard UI/UX and design, and information architecture and content planning by directors from an editorial production background. One team covers the three things communication design needs.
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Strength 02
Build fast sites that are strong in SEO
Using our own checklist of more than 200 UX and implementation items, we build what matters for search and page speed, such as lazy loading of images, next-generation formats, structured data, and JS/CSS minification.
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Strength 03
A design system you can keep operating
We create a design system with unified parts and rules, so that the site stays consistent through revisions and operations after launch, even as new members join.
You have a website,
but it is not producing results.
If you are thinking, "Our site is outdated and hard to update," or "It looks good but no inquiries come in," come talk to us at that stage. We organize the purpose and users, and help through to operations after launch, with design that connects and a build that is strong in search.
Clients
Clients we have worked with
Worries
Do any of these sound familiar?
- Our site is outdated and hard for us to update
- It looks good, but no inquiries come in
- It is hard to read on a phone, or slow to load
- We cannot be found in search
- We left everything to the production company, and nothing continues after launch
If even one applies to you, feel free to contact us.
What we do
How Number X can help
- 01
We organize purpose and users
We decide what you want visitors to do and who the site is for, then create the page structure and user paths.
- 02
Design and build that connect
We give shape to design that suits your brand, with an implementation that loads fast and is strong in search.
- 03
We keep growing it after launch
We set up a system that is easy to update, and keep improving as we watch the numbers.
Examples
Here is how your site can change
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Inquiries
NowThe inquiry button does not stand out
With a redesignWe rework the user path so people can make inquiries without confusion
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Updates
NowWe ask the production company for every update
With a redesignYour staff can update articles and news in-house
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Page speed
NowIt is slow to open on a phone
With a redesignWe rework images and loading so pages appear right away
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Search
NowWe cannot be found in search
With a redesignWith structured data and headings in order, the site becomes findable
These are just a few examples. We will work out how to proceed together, based on your goals.
Flow
How consultations work
- STEP 1Contact usUse the form below to tell us what is troubling you, even in a single sentence.
- STEP 2We listenWe ask about your current efforts and challenges, without using technical jargon.
- STEP 3Proposal and kickoffWe propose what to work on, how to proceed, and a quote. We begin only after you are satisfied.
FAQ
Frequently asked questions
Can you fix only part of our current site?
Yes. Beyond full redesigns, we also take on partial requests such as improving user paths or page speed.
Can you also handle operations after launch?
Yes. We help with updates, improvements, and maintenance, in a way that fits your setup.
Can you build with something other than WordPress?
We decide together what to use, based on your purpose and operating structure.
How much does it cost?
It depends on the scope of work, so we prepare a quote after hearing from you.
Service
Main services
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01Research
We do not know what users want
Research and analysis
In addition to web analytics, we combine keyword analysis tools, SEO expertise, and qualitative research such as interviews to test hypotheses about user needs.
- Web analytics
- Keyword and competitor research
- User interviews
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02Design
There is so much information that we do not know what goes where
Information architecture (IA) and UX design
From the site’s purpose and its users, we design the page structure and user paths.
- Sitemap and directory design
- Wireframes
- User path and CTA design
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03Visual design
The site does not convey the brand’s appeal
UI design and art direction
We turn the brand’s world into visuals and design a UI that is easy to use.
- Art direction
- UI design
- Design guidelines
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04System
Pages look different from one another
Design system and UI component design
We unify parts such as colors, type, and buttons, and their rules, so the site stays intact through operation.
- UI component design
- Design rule development
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05Build
The site is slow and does not rank in search
Front-end implementation strong in SEO
We implement what matters for page speed and search, checking against our own checklist as we go.
- Front-end implementation
- Structured data
- Page speed improvement
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06CMS
The site is hard to update in-house
CMS setup
We build a setup, using WordPress or similar, that your staff can update easily.
- CMS setup
- Update manuals
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07Content
Nothing on the site gets read, even after launch
Content planning and production
We plan and produce articles, videos, and documents to match the purpose of the site.
- Articles
- Videos
- White papers
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08Operations
We cannot keep up after launch
Operations and growth support
Based on web analytics, we keep improving and help the site grow after launch.
- Web analytics
- Improvement proposals and implementation
- Maintenance
Flow
How we work (an example)
- STEP 1Research and requirementsWe organize the purpose, the users, and the issues with the current site.
- STEP 2Information architectureWe decide the page structure and user paths.
- STEP 3DesignWe create a UI and design rules that suit the brand.
- STEP 4BuildWe assemble it in a way that is strong in SEO and page speed.
- STEP 5Launch and operationsWe keep improving as we watch the numbers.
Works
Feature page “Multifunction Printers in the AI Era” for FUJIFILM Business Innovation’s AI technology brandFUJIFILM Business Innovation Corp.
Barrel Connect: Influencer Casting for High-End Global AudiencesNumber X (in-house)
Service Site and Ad Landing Page for Macromill Monitor Site, a Points-Earning Service for Spare MomentsMacromill, Inc.
AIO/SEO Consulting and Growth Hacking for Katsumura Eye Plast Clinic, Specializing in Ptosis and Dark Circle TreatmentKatsumura Eye Plast Clinic
Design Consulting and LLMO/AEO Improvement for the Service Site of Well Sleep Clinic, Treating Snoring and Sleep Apnea Syndrome (SAS)Well Sleep Clinic
Brand Site and Content Production for "REiLI Business," the AI Technology Brand of FUJIFILM Business InnovationFUJIFILM Business Innovation Corp.- Discover, Dig Deeper, Validate: All Self-Service and Fast. Service Page for Macromill's Self-Service Research ToolsMacromill, Inc.
UI/UX Consulting for Suzuyo Rent-A-Car (an ORIX Rent-A-Car Franchisee), Strong in the Tokai RegionSuzuyo Rent-A-Car
- Feature page “Multifunction Printers in the AI Era” for FUJIFILM Business Innovation’s AI technology brandFUJIFILM Business Innovation Corp.
- Barrel Connect: Influencer Casting for High-End Global AudiencesNumber X (in-house)
- Service Site and Ad Landing Page for Macromill Monitor Site, a Points-Earning Service for Spare MomentsMacromill, Inc.
- AIO/SEO Consulting and Growth Hacking for Katsumura Eye Plast Clinic, Specializing in Ptosis and Dark Circle TreatmentKatsumura Eye Plast Clinic
Member
Members of Owned Media & Website Planning and Production
CEO / AI Producer / FDE / Project ManagerTsubasa Yasuda
Number X, Inc. CEO / DeeTeller, Inc. CCO. As a web producer, project manager, and growth hacker at a design consulting firm (now part of the Monstarlab Group), worked on owned media, websites, and content production for companies listed on the First Section of the Tokyo Stock Exchange. From 2018, at SoftBank Corp.’s Public Relations Division, worked as deputy editor-in-chief on project management, growth hacking, and editing for owned media. Alongside that work, founded Number X, Inc. (Number X) in March 2021. Became Director and CCO of DeeTeller, Inc. in February 2022. From 2022 to 2023, served as Director and CMO of YourTrade, Inc., a startup running a cross-border business.
Assets:#PR #OwnedMedia #GrowthHacking #Producing #ProjectManagement #WebDirection #IA #UI #UX #WebAnalytics #Editing #B2BMarketing
Product Manager / Project ManagerKeisuke Nagasoe
Has handled direction and project management on many large, medium, and small projects. With varied experience as a consultant, director, engineer, designer, and in sales and marketing, he has driven many web development and operations projects. Most recently, as a product manager, he has worked on direction, project management for large projects, and business improvement consulting. He has extensive experience as a project leader, including overseeing partners from multiple companies.
Assets:#BusinessImprovementConsulting #ProductManagement #ProjectManagement #Direction #WebDirection #IA
Art Director / DesignerYosuke Kono
Started his career in 2006 as a graphic designer, devoting himself to graphic design such as logo creation, in-facility signage, and visual production. From 2012, at Hakuhodo i-studio, he worked solely on digital creative projects such as large-scale corporate sites, landing pages, social media operations, and apps. In 2022, he founded the design studio YO Inc. From graphic design to digital communication, he draws on the skills and perspective he has developed to support a wide range of companies and brands through creative work.
Assets:#CreativeDirection #ArtDirection #Design #UI #UX
Contact
For inquiries about Owned Media & Website Planning and Production, please use this form. “Project inquiry” is already selected as the type of inquiry.