Brand Site and Content Production for "REiLI Business," the AI Technology Brand of FUJIFILM Business Innovation
Office Design: Gensler and Associates International Limited
Agency: Number X, Inc.
Creative Direction, IA, Editor, Project Management: Tsubasa Yasuda (Number X)
Art Direction, Design: Hiroaki Sakata
Copywriting: Daisuke Furutajima
Front-end Development: FUJIFILM Business Expert Corp.
▼Visual / Video Scope
Direction, Video Shooting and Editing: Mori Ashikaga (simori)
Still Photography: Sho Yatsu
View Website of REiLI Business
"REiLI Business" is the AI technology brand of FUJIFILM Business Innovation, designed to stand by people on the front lines of business. Built on core technologies that the FUJIFILM Group has cultivated over many years, such as image and natural language processing, it offers a group of AI agents. By structuring and making use of information and knowledge within companies, it supports corporate growth, while improving the efficiency of commercial printing workflows and innovating image and texture expression.
Against this backdrop, the office renewal of the Yokohama Minatomirai site became an opportunity to launch a major renewal project for AI-technology-driven information, including the brand itself.
In this project, while carrying over the core worldview of the brand, we handled creative direction for the website and various content, visual and video shooting, article and video content production, English copywriting, IA (information architecture) for the brand site, art direction, UI design, and overall project management.
▼Content we produced