AIO/SEO Consulting and Growth Hacking for Katsumura Eye Plast Clinic, Specializing in Ptosis and Dark Circle Treatment
Credits
Client: Katsumura Eye Plast Clinic
Agency: Number X, Inc.
Marketing / Web Direction, Project Management, Growth Hacking: Tsubasa Yasuda (Number X)
UI Design: Hiroaki Sakata
Front-end Development: Takeya Chiba
Agency: Number X, Inc.
Marketing / Web Direction, Project Management, Growth Hacking: Tsubasa Yasuda (Number X)
UI Design: Hiroaki Sakata
Front-end Development: Takeya Chiba
View Website of Katsumura Eye Plast Special Page
AIO/SEO consulting and growth hacking for Katsumura Eye Plast Clinic, which treats ptosis (drooping eyelids) and under-eye dark circles, with Director Takahiro Katsumura personally performing more than 2,000 surgeries a year. Aiming to optimize keyword traffic for terms such as "ptosis," "under-eye bags," "dark circles," and "double eyelid incision," as well as CVs (first-visit reservations), we designed the AIO/SEO strategy and keywords, and then repeatedly improved and tested measures across channels including YouTube, GBP (Google Business Profile), owned media, landing pages, and social media.
▼Results of the improvements
- CVR: up more than 100%
- Search rankings (improved mainly for big keywords)
- Under-eye bags (60.5K monthly searches): 10th or lower → 5th
- Dark circle removal (60.5K monthly searches): 6th → 3rd
- Buried suture double eyelid (22.2K monthly searches): 100th → 12th
- Heavy eyelids (9.9K monthly searches): 10th → 1st
- Hamra technique (9.9K+ monthly searches): 21st → 10th
- Difference between single and double eyelids (2.4K monthly searches): 6th → 3rd