Overseas Customer Interviews for Tatsumura Textile, a Long-Established Textile Brand Since 1894
Credits
Client: Tatsumura Textile Co., Ltd.
Branding: Yu Furuya (Ikimono)
Editor, Project Management: Tsubasa Yasuda (Number X)
Interviews: Sekai e Bokan
Translation, Writing: Yasutaka Iwata (Number X)
Branding: Yu Furuya (Ikimono)
Editor, Project Management: Tsubasa Yasuda (Number X)
Interviews: Sekai e Bokan
Translation, Writing: Yasutaka Iwata (Number X)
View Website of Customer Voices (English)
Tatsumura Textile is a long-established textile brand that, since its founding in 1894, has established a new field called "art textiles" through the research and restoration of woven fabrics and the creation of original obi. As part of overseas marketing research, we conducted in-depth interviews with overseas customers with VOC (Voice of Customer) content creation in mind. We interviewed loyal customers in New York in the United States and Melbourne in Australia remotely, extracting user insights and producing interview content at the same time.
▼View Contents(EN)
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