Communication Design for "ANA FINDS," Launched by the ANA Trading Group
Credits
Client: ANA Trading Co., Ltd.
Producer, Project Management: Mindshare Inc.
Branding, Website Production: KUZE DESIGN Inc., Urinbo Inc.
Communication Design Consulting: Yoichi Kurashima (Mindshare)
Community Design / Owned Media Design, Direction of Various Initiatives, Project Management Support: Tsubasa Yasuda (Number X / DeeTeller)
Casting: Yukie Mori (HORIZON)
Content Planning and Production: Xlight Inc., Daisuke Furutajima
Media Planning, Ad Operation: DeeTeller, Inc.
Producer, Project Management: Mindshare Inc.
Branding, Website Production: KUZE DESIGN Inc., Urinbo Inc.
Communication Design Consulting: Yoichi Kurashima (Mindshare)
Community Design / Owned Media Design, Direction of Various Initiatives, Project Management Support: Tsubasa Yasuda (Number X / DeeTeller)
Casting: Yukie Mori (HORIZON)
Content Planning and Production: Xlight Inc., Daisuke Furutajima
Media Planning, Ad Operation: DeeTeller, Inc.
"ANA FINDS" was launched by the ANA Trading Group. Offered in three product categories, Gourmet (food), Bags & Travel, and Lifestyle (goods), it is a brand that provides high-quality, refined items, mainly food, bags, and goods selected by the discerning eyes of ANA Trading Group employees who know the "good things" from all over Japan and around the world.
Working with KUZE DESIGN, which handles branding, and Mindshare, which drives the project, we handle communication design and owned media strategy, owned media development, content planning and production, ad operation, execution of various PR measures such as influencer activities, and project management support.
- ANA FINDS Brand Site
- ANA FINDS Media: A Place Where You Want to Meet What You "Want"
- Interview with author Makoto Shiina: "The Desire to ‘Want’ Is the Power to Live"
- Project leader interview: A richer life that grows from what you "want." The background of ANA FINDS and the world it aims for
- Press conference report: "ANA FINDS," a product brand where you can find what you "want," selected from all over Japan and the world, has launched