Opening Up the Future of Living: Communication Design and Owned Media Development / Operation Support for "KENTAKU Eyes," the News Media of the Daito Kentaku Group
Credits
Client: Daito Trust Construction Co., Ltd.
Agency: Number X
Producer, Community Design / Owned Media Design, Information Architecture, Content Design, Direction of Various Initiatives, Project Management: Tsubasa Yasuda (Number X / DeeTeller)
Art Direction, Logo / UI Design: Takaaki Sato (Gokagn)
Front-end / CMS Development: Takeya Chiba
Content Planning and Production: Xlight, Daisuke Furutajima
Marketing Support: Shinsuke Hirose (DeeTeller)
Agency: Number X
Producer, Community Design / Owned Media Design, Information Architecture, Content Design, Direction of Various Initiatives, Project Management: Tsubasa Yasuda (Number X / DeeTeller)
Art Direction, Logo / UI Design: Takaaki Sato (Gokagn)
Front-end / CMS Development: Takeya Chiba
Content Planning and Production: Xlight, Daisuke Furutajima
Marketing Support: Shinsuke Hirose (DeeTeller)
The news media of the Daito Kentaku Group has been renewed under a new name, "KENTAKU Eyes." Aiming for "supportive" corporate communication, it incorporates reader-focused planning, covering knowledge and ideas that enrich daily life, the latest technologies, and the thoughts and efforts behind the scenes of the people who work at Daito Kentaku. In this project, we provided end-to-end support, including communication design, owned media strategy, logo design, website production, and content design through planning and production. After the media launch, we will continue to provide growth hacking and content operation support to keep the PDCA cycle running.