Seeing Your Business's "Next Move": Brand Landing Page for Macromill's Survey Research
Project Management, Competitor Research, IA (Information Architecture): Tsubasa Yasuda (Number X)
Art Direction, Design: Daiki Niimi (PHILE)
Front-end Development: Takeya Chiba
View Website of Macromill Research LP
A brand LP (landing page) for Macromill's sales and marketing that proposes the optimal research methods, starting with online research that boasts the No. 1 track record in Japan*, for a variety of marketing challenges. In this project, we identified issues and design elements from existing knowledge and competitor research, and handled IA (information architecture), UI component design / design, front-end development, and project management.
For the First View (the area displayed on access) that impresses visitors with the competitive advantages and the value of the solution, we used a video, and implemented it with SEO and PageSpeed Insights (Google's website loading speed metric) in mind, so that it also delivers strong marketing effects.
* Online research market share = Net sales related to online research of Macromill alone, Dentsu Macromill Insight, Inc., and H.M. Marketing Research, Inc. (fiscal year ended June 2023) ÷ the portion of internet surveys in ad hoc research within the Japanese market research industry, as estimated by the Japan Marketing Research Association (JMRA) (2022) (Source: JMRA, 48th Survey on the Business Operations of Market Research Companies, dated June 27, 2023)