Infographic for Marketing Research on the MaaS Market
Credits
Client: Major automaker
Agency: Dentsu Macromill Insight
Project Management, Editor, Direction: Tsubasa Yasuda (DeeTeller / Number X)
Direction Support: Aki Hayashi (Brand Journalism), Naoya Hiramoto (Brand Journalism)
Infographic Design: Naoya Takada (Brand Journalism)
Agency: Dentsu Macromill Insight
Project Management, Editor, Direction: Tsubasa Yasuda (DeeTeller / Number X)
Direction Support: Aki Hayashi (Brand Journalism), Naoya Hiramoto (Brand Journalism)
Infographic Design: Naoya Takada (Brand Journalism)
A customer and market survey conducted by a major automaker operating an on-demand mobility service to understand demand and needs in the MaaS market. In this project, based on survey data from DMI (Dentsu Macromill Insight), we visually organized and presented the profiles of seven segments and their concerns and intentions regarding mobility in an infographic.