Global Campaign "IPSA Discover ME." for the Cosmetics Brand IPSA
Credits
Client: IPSA Co., Ltd.
Agency: SPECIAL REQUEST, 1→10
Access Analytics Consulting, PR Direction: Number X
PR Writing: Izumi Furukawa (wagamama beauty project)
Agency: SPECIAL REQUEST, 1→10
Access Analytics Consulting, PR Direction: Number X
PR Writing: Izumi Furukawa (wagamama beauty project)
The special site for IPSA's global campaign "IPSA Discover ME.," where visitors can experience songs using eight types of spatial audio, offered by four sound artists active around the world, and the worlds of those songs. In this project, working with SPECIAL REQUEST and 1→10, who handled planning and production, we handled the marketing and PR scope, including requirements definition for access analytics, KPI / tool design and implementation, and writing the press release.