Delivering High-Quality Research: Communication Design for the Macromill Service Site
Creative Direction, IA, Project Management: Tsubasa Yasuda (Number X)
Art Direction, Design: Yosuke Kono (YO)
Front-end Development: Adlay
View Website of Macromill Service
The service site of Macromill, which supports clients' businesses through online research, with a track record ranked No. 1 in Japan*, and a variety of marketing research methods suited to the digital age. To clearly convey the "high quality" and "broad coverage" of the services the company offers, we updated the communication design of the home page and the global navigation. In this project, we handled creative / art direction and UI design after conducting competitor research.
* Online research market share = Net sales related to online research of Macromill alone, Dentsu Macromill Insight, Inc., and H.M. Marketing Research, Inc. (now QO Inc.) (fiscal year ended June 2024) ÷ the portion of internet surveys in ad hoc research within the Japanese market research industry, as estimated by the Japan Marketing Research Association (JMRA) (2023) (Source: JMRA, 49th Survey on the Business Operations of Market Research Companies, dated June 27, 2024)