[Not really meant to be shared] How to write a press release, taught by PR at a major company (our column)
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Every PR professional will have to write press releases. A press release is the foundation of PR activity and is essential for conveying new information, such as a company’s products and services, to the media.
A current PR professional at a major company (8 years with the company) explains how to structure a press release, the elements to include, and five points to watch when deciding the structure.