News Column archive

[Not really meant to be shared] How to write a press release, taught by PR at a major company (our column)

[Straight from major-company PR] What is public relations? Its roles, purposes, main duties, and the skills and mindset it requires (our column)

Why an ordinary IT employee founded a company as a side job: from leaving SoftBank to being tossed about by the rough waves of the world as a full-time manager

A dramatic before and after! What changes when an article is “edited”? Three points that lead to results in owned media and social media (Editorial X)

Why do companies need an advisory editor? Common company concerns and the benefits of bringing in an editor: results created by “information chefs” (Editorial X)

Is an editor an “information chef”? What kind of work is an editor’s, anyway? Editors of the past and the future (Editorial X)