[Straight from major-company PR] What is public relations? Its roles, purposes, main duties, and the skills and mindset it requires (our column)

Public relations is an important position, often called the “face of a company,” that connects with society and the media. Dedicated staff are placed in every kind of organization, not only large companies but also small and medium-sized businesses, startups, local governments, and small shops.

A current PR professional at a major company (8 years with the company) explains the meaning and purpose of “public relations,” the work actually involved, and the skills and mindset it requires.

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