Rebranding of a Budget Smartphone Brand
Credits
Client: MVNO company
Brand Strategy, Creative Direction, Art Direction, UI / UX Design, Design System Design: Taishi Sasaki (Delightment)
Editor, Direction, Copywriting: Tsubasa Yasuda (Number X)
Copywriting: Takumi Kanda
Brand Strategy, Creative Direction, Art Direction, UI / UX Design, Design System Design: Taishi Sasaki (Delightment)
Editor, Direction, Copywriting: Tsubasa Yasuda (Number X)
Copywriting: Takumi Kanda
A rebranding project for the budget SIM and smartphone service of a major IT company that runs an MVNO business, among others. Led by Delightment, which oversaw brand strategy, art direction, UI / UX design, and design system design, we handled copywriting, IA (information architecture) direction, and editing, that is, the "editorial domain of the website and its language."