Communication Design for "marbleMe," a Cross-Company Community for Working Women (New Femtech Business)
Credits
Client: BIPROGY Inc.
Business Producer, Project Management: ABEJA
Branding, UI / UX Design: B-Works
Sales / Marketing Consulting: Tomohiro Uogishi (Nijigen Pocket)
Communication Design Consulting, Community Design Direction, Requirements Definition Support: Tsubasa Yasuda (Number X)
Community Design Support, Event Content Planning / Operation Support: Mariko Suzuki (Kinyu Joshi)
Business Producer, Project Management: ABEJA
Branding, UI / UX Design: B-Works
Sales / Marketing Consulting: Tomohiro Uogishi (Nijigen Pocket)
Communication Design Consulting, Community Design Direction, Requirements Definition Support: Tsubasa Yasuda (Number X)
Community Design Support, Event Content Planning / Operation Support: Mariko Suzuki (Kinyu Joshi)
"marbleMe" is a cross-company community service born as a new femtech business by BIPROGY, in which many working women can gain insights through "dialogue" that lead to solutions for their concerns about health and life planning.
Working with ABEJA, which drove the project, and B-Works, which handled branding and UI / UX design, we provided communication design consulting for the PoC (Proof of Concept) in the PMF (Product Market Fit) phase. Specifically, we defined requirements for communication / community design, developed the owned media strategy, and drew up community guidelines, while supporting and directing project management, and also defined requirements and designed the operation scheme for event content.