Instant Offers to 1.3 Million People: Brand Site for the Online Interview Platform "Interview Zero"
Project Management, Competitor Research, IA (Information Architecture): Tsubasa Yasuda (Number X)
Art Direction, Design: Daiki Niimi (PHILE)
Front-end Development: Takeya Chiba
View Website of Interview Zero
"Interview Zero" is a new online interview platform that packs in the knowledge of Macromill, which boasts the No. 1 online research track record in Japan*. You can send offers to Macromill's more than 1.3 million survey monitors and hear high-quality, firsthand voices as soon as the same day.
In this project, we identified issues and design elements from existing knowledge and competitor research, and handled IA (information architecture), UI design, front-end development, and project management.
For the First View (the area displayed on access) that conveys the value of the solution intuitively, we used a video that makes usage scenarios easy to imagine, and implemented it with SEO and PageSpeed Insights (Google's website loading speed metric) in mind, so that it also delivers strong marketing effects.
* Online research market share = Net sales related to online research of Macromill alone, Dentsu Macromill Insight, Inc., and H.M. Marketing Research, Inc. (fiscal year ended June 2023) ÷ the portion of internet surveys in ad hoc research within the Japanese market research industry, as estimated by the Japan Marketing Research Association (JMRA) (2022) (Source: JMRA, 48th Survey on the Business Operations of Market Research Companies, dated June 27, 2023)