161x Traffic: Brand x E-Commerce Site for ACANA and Orijen, First-Class Pet Food from Canada
Credits
Client: Acana Family Japan Ltd.
Marketing Consulting: Shinsuke Hirose (DeeTeller)
Producer, Project Management, Direction: Tsubasa Yasuda (Number X / DeeTeller)
IA: Daisuke Hasegawa
Art Direction, Design: Daiki Niimi (PHILE)
Front-end / Shopify Development: Fortuna
Marketing Consulting: Shinsuke Hirose (DeeTeller)
Producer, Project Management, Direction: Tsubasa Yasuda (Number X / DeeTeller)
IA: Daisuke Hasegawa
Art Direction, Design: Daiki Niimi (PHILE)
Front-end / Shopify Development: Fortuna
View Website of ACANA ✕ Orijen
Giving to family: your pets. A project to build a brand x e-commerce site that integrates the two brands of "ACANA" and "Orijen," first-class pet food from Canada for carnivores, so that customers can seamlessly go from understanding the brands to purchasing. In this project, we handled e-commerce consulting, planning, UI / UX design, front-end / Shopify development, and project management. In addition, thanks to our original markup implementation for SEO and page speed improvement, traffic, including from search engines, grew 161-fold.