Rebranding of 2foods, a Plant-Based Food Brand
Credits
Client: TWO Inc.
Agency: Number X, Inc.
Creative Direction, Copywriting: Keitaro Kamijo (Whatever / Open Medical Lab)
Producer, Project Management, IA, Editor, Direction: Tsubasa Yasuda (Number X)
Art Direction: Shohei Onodera (Grand Slam)
UI Design: Daiki Niimi (PHILE)
Technical Direction, Front-end / Shopify Development: TWO Inc.
▼Photography Scope
GR Producer: Masatsugu Nojima (UUAVE)
Production Management: Yuka Sugawara (UUAVE)
Photography: Chinami Uematsu
Food Styling: Ayako Hayashi
Styling: COBA (Punch)
Hair & Makeup: Mai Iwawaki (Punch)
Retouching: Tsuyoshi Sato (Grand Slam)
Agency: Number X, Inc.
Creative Direction, Copywriting: Keitaro Kamijo (Whatever / Open Medical Lab)
Producer, Project Management, IA, Editor, Direction: Tsubasa Yasuda (Number X)
Art Direction: Shohei Onodera (Grand Slam)
UI Design: Daiki Niimi (PHILE)
Technical Direction, Front-end / Shopify Development: TWO Inc.
▼Photography Scope
GR Producer: Masatsugu Nojima (UUAVE)
Production Management: Yuka Sugawara (UUAVE)
Photography: Chinami Uematsu
Food Styling: Ayako Hayashi
Styling: COBA (Punch)
Hair & Makeup: Mai Iwawaki (Punch)
Retouching: Tsuyoshi Sato (Grand Slam)
A rebranding project for the plant-based food brand "2foods," operated by TWO Inc., which runs a lifestyle innovation business. The new branding aims to bring together products with three different concepts: "2 Series (Updating the future of food.)," "Ever Series (A new option for everyday life.)," and "Healthy Junk Series (Greedy for both taste and health.)." In this project, we handled concept / copy development, visual photography, information architecture for the brand x e-commerce site, art direction, and UI design as part of the branding.